When you work in an office or as part of a wider team, there are multiple people you can lean on for editing support. The proofreading process doesn’t have to happen in silos. But, by following these proofreading tips and techniques, you’ll be able to avoid most typos in your content. It’s impossible to be 100% perfect all of the time. The advertised travel company sued the Yellow Pages after the typo put the advertiser’s reputation on the line and cost them 80% of their business. In the 1980s, an unfortunate typo in a Yellow Pages advert cost $10 million in legal fees.
#TYPO ONLINE CHECK FULL#
Let’s be honest, no one wants to hire writers whose previous work is full of errors.įinally, reprinting communications materials or rectifying online communications is frustrating and costly - in terms of both time and money. Plus, you’ll be able to build a glowing portfolio of high-quality content - this is especially important for copywriters and content writers looking to secure new clients. After all, if you don’t take time to carefully proofread your content, how can you be trusted with bigger projects and responsibilities? Meticulously checking copy for any typos and errors helps you maintain credibility in the shareholder’s eyes (clients, partners, customers, and anyone else who reads your communications materials).Ĭonsistently producing high-quality content will also reflect well on your business. Proofreading content is your last chance to catch and fix any errors before they are published or printed. From then on, I made sure every piece of content I worked on was thoroughly proofread. Seeing those typos in the real world was a hard pill to swallow. I learned about the importance of proofreading when, to my frustration, I wasn’t given a chance to review a sample of the final hardcopy materials before they went to press. In this article, I’ll go over a few proofreading tips you can use for every written piece of content. Even small mistakes leave a lasting impression. Either way, you’ll likely remember the typo more than you remember the message behind the content. You might laugh, sympathize with the content writer or roll your eyes and cringe. Think about how you react when you see typos in the wild. What kind of quality can you assure clients if your marketing materials look like a rough draft? Whether it’s a typo on product packaging, a printed communications piece or in an online advert, these mistakes put your company’s reputation on the line. Everyone hates typos, especially once they’ve been printed, paid for, and distributed.
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